Linio marketplace around the world. © 2019 Ageeks. All rights reserved.

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Categories: Consumer Electronics, E-Commerce, Retail
Founded Date: 2012
Founders: Antonio Nunes, Bernardo Cordero, Fernando D'Alessio, Pedro Freire, Ulrick Noel, Wilson Cimino
Operating Status: Active
Funding Status: M&A
Last Funding Type: Private Equity
Number of Employees: 1001-5000
Also Known As: BAZAYA MEXICO, S. de RL de CV, BAZAYA MEXICO, S. de RL de CV
IPO Status: Private
Company Type: For Profit

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Linio is a leading e-commerce retailer in Mexico and the rest of Latin America.⁽¹⁾ Its main investors include the Mexico-based funds LIV Capital and Northgate, Sweden-based Kinnevik and Berlin-based Rocket Internet, with presence in 8 countries: Argentina, Chile, Colombia, Ecuador, Mexico, Panama, Peru and Venezuela.

It sells goods including electronics, telephony, fashion, home furnishings and furniture, health and beauty, toys, books, movies, and music.⁽²⁾

Linio began operations in 2012 in Mexico.⁽³⁾

The company has been through various rounds of funding including one concluded in September 2016.⁽⁴⁾

On August 1, 2018, the company was acquired by the Chilean retail store Falabella for USD$138 million.⁽⁵⁾

1.  "'Applícate' al comprar" ("App-ly yourself when you buy"), El Diario (Guadalajara), 28 November 2016
2. Linio Mexico site
4. "Mexican E-Commerce Company Linio Raises $55 Million", Wall Street Journal, September 22, 2016
5. Editorial, Reuters. "UPDATE 1-Chile retailer Falabella says to purchase Linio for $138 mln". IN. Retrieved 2018-08-01.